Investing in Agriculture (china business mag): "Foreign supermarkets are now setting up contracts with farmers to assure the quality and supply of produce to their stores. One such supermarket chain is Carrefour China. The supermarket giant invests about US$100 to 150 million annually in opening stores throughout the country. 'Carrefour also invests in small farm production by providing technicians, technology and market knowledge to farmers,' explains Antoine Bloch, Carrefour China's national hygiene and quality manager. 'We offer advanced technology, market knowledge and information to small farmers, and in return, we have the guarantee of getting high quality and safe products following our standards. Our products carrying the Carrefour brand name guarantee high quality to customers.'
Carrefour plans to create over 20 branches across the country by 2005. 'This type of investment with farmers has become one of our major axis of development,' adds Bloch."
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